A woman is forty minutes into a wash, cut and blow-dry. Her phone is in her bag because her hands are under a gown. She is looking at whatever is in front of her.
That is the most undervalued advertising space in the country, and almost nobody sells it properly.
Every salon, barbershop, gym and cafe has a screen or a blank wall, and customers who are stuck in front of it with genuinely nothing else to do. Not scrolling past. Not skipping after five seconds. Sitting there, waiting, with attention nobody is buying.
The problem is not the space, it is the proof
If you run a small business, local advertising asks you to take a lot on faith. You print flyers and hope. You pay for a poster and drive past occasionally to check it is still up. You sponsor something and never really know.
The money leaves, and the evidence never arrives.
That is why most local businesses stop. Not because it did not work, but because they could not tell whether it worked.
What we built
Venues put our player on an ordinary TV stick. The screen shows entertainment, with ads in between. It is free for the venue, and it fills a screen that was either off or showing a music channel nobody chose.
Businesses buy placements from a dashboard. Upload the artwork, pick the kind of venue, done. No agency, no minimum, no meeting.
And then the part that matters: we tell you when your ad actually played. Not estimated reach. Not impressions modelled from footfall. Each play, on which screen, at what time. If it did not play, you will know that too.
We think that is the honest version of this business. You can check us, which means we have to be right.
We are early, and we would rather say so
The screens we have are real, the plays we report are real, and the number is the number. We are not going to quote you a figure we cannot stand behind.
If you run a venue with a screen, or a business that wants to be on one, we would like to hear from you.